Here is a breakdown by Series A, Series B, etc. Biotech CEO salaries remained relatively unchanged year over year, coming in at $147,000 in 2019. San Francisco/New Delhi: The average startup CEO salary increased by 2.7 per cent in 2022 to reach $150,000 per annum globally from last year, while the median increased to $140,000, according to a new report. As we found last year, the highest-paid CEOs fell predominantly into the healthcare and biotech categories. Wait, you may be saying, thats still a $5,000 difference. Yes, but theres a solid explanation. Market value for equity is dynamic though and the necessary points to attract an individual employee can vary. Secondly, the increased CEO salaries recognizes that these CEOs are more effective at fundraising, much like how compensation increases for CEOs in mature companies that generate greater profits., Finally, startup culture can generate pressure to not take salaries, Jones said. There is a strong positive correlation between the two. The firm handles all things Accounting, Tax, Finance, & HR: interim CFO Consulting, financial modeling, annual taxes, venture debt consulting, 409A reporting, bookkeeping, AR/AP, and Seed/Series A/B Fundraising Preparation. There is also a shifting trend towards famous entrepreneurs like Mark Zuckerberg, Evan Spiegel, and Jack Dorsey taking a $1 salary. Transparency and preparation are key. Oftentimes a startup cant offer the salary an established Fortune 500 company may be able to offer but they can offer equity and intangibles that an employee cant find elsewhere. We may monetize some of our links through affiliate advertising. David Rose agrees. I've seen average salaries range between $60,000 to $100,000 for CEO startups depending on the size of the round and scope of the deal/company. WebSequential rounds gave me a small bump in salary. Go through the table and assess the relation between a founding executive team members salary and their companys cash flows. In 2018, CEOs of hardware startups averaged a $118,000 salary and SaaS CEOs came in at $113,000. It seems that companies pay 8-12% of their funding to their founders. For example, if a company has gone on to raise their series A that is a testament to the companies growth and should be reflected on the CEOs salary. If you can raise a Series A round with your company at a Startup CEOs pay varies by industry and the amount of venture capital funding the company has raised, with companies that are more highly funded earning a higher salary. Are you big enough to start on the expansion journey? A founder with no mortgage, kids, etc will have different cash needs than a founder that has a minimum cash hurdle to clear (in the absence of being very wealthy), The amount raised in a seed round has an obvious impact. It [a low salary] aligns interest with the equity holders. For the most lightly-funded tech companies, the concept of ramen profitability encourages founders to take no salary to keep expenses minimal and make the company more attractive to investors. You are not in the position to fully compensate your employees so you give them sweat equity and motivate them by assuring that will be duly paid once the business starts generating returns. On the other hand, you need to keep cash in the bank and appease your investors and board members that youre extending responsible offers. If you are the founder of a mature company, remember that your remuneration should be a healthy mix of salary, work-based bonus, equity, and additional options. The analysis comes from an anonymized dataset comprising more than 250 venture-funded startups and representing more than $2.5 billion in funding. Capital gains is what you should strive for and this will happen only if you invest enough time and resources in the company. Also, make sure that you consider all the factors mentioned above before deciding on your salary. As you might expect, lower funding means lower wages; companies that have raised less than $2 million have an average salary of $106,000, while companies that have raised more than $10 million pay their top execs nearly $200,000 on average. Early employees usually come in shortly after a seed round, and seed round valuations average about $5.3m. But [beyond that], it goes to whether the mission of the company is to build something new or just collect paychecks. Determining how to properly compensate employees at a startup is also a tricky task. Very few entrepreneurs have the courage to be that transparent. This has long been an acceptable salary range depending on the cost of living adjustments and the value of the business, and as long as the fledgling business isnt truly desperate for cash. Last year, we analyzed data from 125 startups to find that the average 2018 salary for a startup CEO was $130,000. This means that the CEO likely deserves a higher salary as they continue to bring in the new revenue and grow their bottom line. This benchmarking will help you figure out your opportunity cost, that is, the amount of salary money you have forgone to start your own company. You might feel the same way. The VCs set my salary without discussing or consulting with me (I know, weird, but this was '03, a different time). Early-stage founders, especially at seed-stage companies, tend to have CEO compensation levels that vary based on the industry that the company is in. So, you need to make a fair assessment of your current financial situation before talking to investors about salary. Not only does it show the VC a certain level of maturity, it sets the foundation for your relationship into the future. How to Calculate Your Startup Founder Salary? Have you reached the break-even point? With over $10 billion in funding raised by our clients, Kruze is a leader in helping funded startups with accounting, tax, finance and HR strategies. Look at your competitors and determine what they are paying an employee in a similar role. Owners of mature companies can pay themselves more than growth-stage startup founders even when both generate good revenue. The following chart shows what happened to the CEOs who reduced their pay during COVID by the end of the year. The largest growth appeared among companies who raised between $5-10 million among this group, average CEO salaries jumped 12% from $145,000 in 2018 to $162,000 in 2019. For example, if you have a 1% equity stake in a startup valued at $100M, which eventually IPOs at $1B, your stake will be worth 1% * $1B * dilution rate dilution rate varies, but a rule of thumb is to assume 10-25% per funding round. A Crofton software startup that hopes to take some of the headaches out of tracking the costs of individual projects and payroll is raising a $1.5 million seed round. Not paying yourself enough can turn you into a bad decision-maker. EdTech and Hardware startups saw the biggest declines in CEO salary and eCommerce startup CEO salaries went up the most in 2020. by using the valuation of your last financing round or the most recent offer you received to purchase your business. With the financial stress that comes with running a startup, the last thing a startup CEO or founder should be worrying about is how theyre going to live day-to-day. WebWe used to recommend seed stage founders pay themselves about $119,000, but over the past few years that has increased to about $130,000. The average startup founder salary in the seed round is $100,000. It may seem that there is no relation between the revenue generated by ones business and their remuneration but thats not the case. Startup Lessons From The MIT and Harvard Strategy War Game, Recently, I led a team from MIT in the second annual strategy war game with Harvard Business School organized by Fuld and Company. Startup compensation guide: see thousands of startup salary and equity data points. is pretty wide and is more driven by the absolute dollar amount raised, pay does vary by stage. Earlier this year, this issue presented itself when a client was the lead investor in a Series A round of about $2MM at a $4MM pre-money. But bringing in non-founders takes actual dollars and requires confronting these tough questions: how much money do we have? Getting someone to join your dream before it is much of anything is an art not a science.. Tell us what you think about our article on startup founder salary in the comments section. The 2018 Startup CEO Salary Report was created by Healy Jones, Senior Consultant Alex Janeck and Staff Accountant Litzy Yang. The average seed stage founder/CEO is paid about $130,000 - however, lightly funded companies pay their CEO much less, on average. We have created one of the most complete databases in the startup world. That comes in the form of common stock. However, there are also various other factors into play. In other words, these companies were all tremendously successful up to the point of going public, yet the CEOs salary was still lower than that weve seen for some Series A startups, especially on the West Other Factors Determining Salary of Entrepreneurs, Your Preferred Employee Compensation Rate. While there are quite a few factors that go into determining your salary we find the following to be most important. You may hire an accountant for assistance. What a great article. Are you still an early-stage venture, or have you matured? Weve found that there are a variety of factors that can influence the salary of a startup CEO. What are Your VCs Return Expectations Depending on the Stage of Investment? We feel there are three primary drivers for this behavior, said Healy Jones, VP of Financial Planning & Analysis for Kruze. The following steps will give you a broad idea of how to go about it. Therefore, you need to set a lower salary baseline. When a seed round raises $5 million instead of $500,000, the temptation to excessively hire and spend increases significantly. Decide how much of their total compensation you would like to pay in cash (AKA their salary). And, if youre making a market salary, you wont feel compelled to make the wrong decision for the company. We feel there are three primary drivers for this behavior, said Healy Jones, VP of Financial Planning & Analysis for Kruze. This is based on an average seed round of around $900k with the expectation that the round will provide runway for 12 to 18 months. One of the most common questions we get from founders is what their salary should be after they raise funding. Has covered the wider aspects. Several years ago, many eComm companies were just getting started when they were seed funded. One trend remained the same as last year: the more you raise, the more you get paid. Our philosophy is to research, curate, and provide the best startup feeds and resources to help you succeed in your venture. Weve found that CEOs in some industries have higher average salaries than others. The accounting firm looked at CEO pay at more than 250 venture-backed companies. Thats why its critical you have the salary discussion before you sign the term sheet and close on that investment. Remember that every dollar you receive could have been used for your companys growth. Startup executive compensation depends on their financial independence as well as the financial health of the business. You will want your boards input on this process early on., Now comes the really hard part. David Rose agrees. Based on what I see in the market, I'd say the range for founder CEO salaries after a seed round is between $60k and $150k, with the average/median in the range of $90k - $110k. Startup accounting firm Kruze Consulting just updated its annual CEO salary reportand has some interesting insights to go with it. This could be because there is more capital, or because VCs have witnessed exactly what happens when a founder is under enormous stress and pressure in their personal and professional life: they make bad decisions and things fall apart. You need to be on the businesss payroll for that. For 2021, the average startup CEO salary is now up to $146,000, an increase of $4,000 from 2019 (almost a 3% increase) or 5% up from the COVID crisis of 2020. This level of pay makes sense, given the low amount of funding and modest traction that most of these types of companies have at the seed stage. We used to recommend seed stage founders pay themselves about $119,000, but over the past few years that has increased to about $130,000. The CEO's salary sets a cap for everyone else. The one decline we saw was for eCommerce companies, who saw their salaries dip nearly 4% in 2019. Meanwhile, those of SaaS companies made on average $113,000 in 2018, which rose 7% to $121,000 in 2019. However, as the year ended and many technology companies recovered - and as venture funding continued at unprecedented levels - boards and executives felt comfortable increasing executive compensation to pre-crisis levels., Compared to Their Male Counterparts, Female CEOs Took a Pay Cut During the Pandemic. For 2022, we analyzed CEO pay at over 250 seed and venture-funded startups, and we noticed an interesting trend taking shape. Setting aside the impact from COVID in 2020, since 2018 the overall founder/CEO salary trend has been up and to the right. See our full report for CEO pay bands. What are you waiting for? document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Wonderful article Kavvya!! Suppose you put $50K in a business and decide to carve $5K as salary, you effectively put $45K into the business, right? Weve been tracking this data for several years, and 2020 was the only year that weve seen a dip in the standard CEO pay. Firstly, and most obviously, companies with more funding are better able to pay their CEOs. This is a crucial incentive; so, outline realistic checkpoints and track them. And, while we did see many of startups with male leaders also reduce their pay, we arent quite sure why females were more likely to take a pay cut during the pandemic.. Again our data shows that the typical Series A CEO is pay is about $180,000 to $190,000 per year. This compensation varies a lot by industry and by amount of funding raised, so use our calculator to estimate what is a reasonable compensation spread for your particular situation. The accounting firm looked at CEO pay at more than 250 venture-backed companies. Non-working founders do deserve equity and dividends, but it does not entitle them to a fixed remuneration each month or week. Meanwhile, the accounting firm Kruze Consulting This has long been an acceptable salary range depending on the cost of living adjustments and the value of the business, and as long as the fledgling business isnt truly desperate for cash. Meanwhile, the accounting firm Kruze Consulting reveals that for startups with $7 million to $8 million in financing, the average startup CEO salary is $130,000 per year. As you would expect, startup CEO salaries vary by the amount of venture/seed funding that the companies have raised. The lower the CEO salary, the more likely it is to succeed. This came to me at the time I needed it most. $276k Is the Median Startup CEO Salary for a Very Successful Company. Do account for salary baseline and tax here. *. CEOs of funded startups make many important decisions - including compensation decisions. Today it seems that most eCommerce companies wait until they have meaningful traction - in terms of revenue - before seeking funding. You have to be able to afford the talent youre recruiting without cutting your financial runway unnecessarily fast for some quick-to-compete cash package. This year, we took it up a notch and analyzed data from more than 250 venture-funded companies. The distinction between the two may impact early employee decisions on how they personally value their stock. The bottom line is: Align everything in your life. You need to assess the current state of your venture properly before determining your salary. The following is a guest post by Chris Sheehan. Looking by year, for every dollar in salary men earned, female CEOs earned: The setback in salaries for female startup CEOs is troubling, especially considering that the market was much closer to parity in 2019, prior to the COVID crisis, said Vanessa Kruze, CEO of Kruze Consulting. Theyre responsible for fundraising, reporting to the board and other stakeholders, providing direction to the company, and making operational decisions. 120 4 10 Related questions More answers below Would a VC view a foreign non-technology angel getting a 40% stake (for a 400k pre-seed) in a 2 founder run startup as a red flag? The trend of increasing compensation being tied to increasing levels of capital raised persisted - as expected. Here are some of the best practices and advice on approaching your boards with proposed plans once youve determined the right way forward. The greater the fundraising numbers are from there, the more likely the CEO pay range climbs closer to $250,000. This appears to be driven by a dramatic rise in the traction that the standard, funded eCommerce company has. Note that our dataset is only for funded companies, with the average company in this analysis having raised between $7 and $8 million in venture and seed financing. The reality is most venture-backed startup CEOs typically make somewhere between $75,000-250,000. Search by stage, location, sector and more. potential bonus money of $0 - $100,000 and equity (ranging from less than 1% - 20%). Below is our 2018 study, which we have left online for reference. Interested in other data on startup spending? Professionally, you want to be on top of your game when it comes to making the right decisions for your company. Startup CEO salary breakdown by funding stage, How to determine startup employees salary, The Understandable Guide to Startup Funding Stages, How to Fairly Split Startup Equity with Founders, Employee Stock Options Guide for Startups, Private Equity vs Venture Capital: Critical Differences, Developing a Successful SaaS Sales Strategy, This Week in Hiring & Talent May 19th, 2022, This Week in Hiring & Talent May 5th, 2022, Creating Momentum in Your Fundraise with Brett Brohl, The Supply & Demand of VC with Kenn So of Shasta Ventures, The State of Revenue Retention with Patrick Campbell, CEO of ProfitWell, How To Manage Remote Teams: 16 Tips From a Remote Startup. That said, its unlikely in most cases for non-founders to receive more than 5% of the business (bringing on a CTO can be the one common example of exceeding this mark). Founders are paid only when they work as employees. Im seriously enlightened. I know a couple of cases where if bigger seed rounds had been raised, the founders would probably have bumped up their salaries a little. On the other hand, Mukesh Ambani paid himself INR 4.36 crores in the financial year 2019-2020, that is, around $596,000. Some families live on that," says VC Sean Owen. With that being said a salary is what ultimately can be the factor that determines if an ideal candidate will jump ship to join your company. Now that you know how important it is to draw a salary, you have to figure out the amount as well. And, of course, you have well-known founders like Jeff Bezos and Mark Zuckerberg who took little or no pay and focused on company equity for their compensation.. Software startup Hudled, which has designed dashboard for growing companies to track and optimise their software stack, has raised $640,000 in a seed round as it officially launches the product and looks to expand into the US. Its unclear exactly how you should amortize this value, but this method again gives you a value in the low 5 figures. E-commerce founders saw a significant increase over last year, with an average salary of $141,000 presumably because the sector has seen a great run of successful results, partially due to a downtick in the retail sector and a customer focus toward buying online. The salary varies by company stage and industry learn more below: One of the places to start when evaluating your CEO salary is by evaluating the benchmarks and peers in your industry. That said, its unlikely in most cases for non-founders to receive more than 5% of the business (bringing on a CTO can be the one common example of exceeding this mark). The Columbus, Ohio-based startup also recently closed an oversubscribed $4M series seed round led by Tamarind Hill, a venture capital firm investing in tech-driven In general, Kruze Consulting found that startup CEO salaries vary by the amount of venture/seed funding that the companies have raised. As noted in, , Seth Levines observation on CEO salary in 2012 still holds true compared to the 2019 Kruze salary report data above: early on companies that have raised $500,000 or less cap out at $75,000, companies that have raised $1 million or less pay between $75,000-$125,000, companies that have raised between $1-$2.5 million pay closer to $125,000. It discovered the salaries are up 2.7% compared to 2021 well below the national inflation rate. This is based on an average seed round of around $900k with the expectation that the round will provide runway for 12 to 18 months. Seed stage salaries for companies that have raised less than $2 million in total funding seem to be still recovering from the COVID crisis, and the overall pay there is down from $120,000 in 2019. David Rose agrees. The following data is from the Kruze Consulting 2021 Startup CEO Salary Report:, While the industry certainly has an impact on a CEOs salary the stage and capital raised seem to have the largest impact on a startup CEOs salary, Using the same report, Kruze Consulting 2021 Startup CEO Salary Report, as above you can see that the capital raised greatly impacts a startup CEOs salary., Presumably, as a startup raises more capital they are growing as a company. My team and I handle payroll, taxes and the accounting for seed and venture-funded startups, and we analyzed CEO pay at over 125 startups; most of them in Silicon Valley. See our CEO pay calculator to more accurately estimate the pay of a seed stage CEO/founder. Salaries ranged from the 25th percentile of $43,000 to the When the company exited after three How much can your startup save in payroll taxes? Nothing extraordinary but enough to feel like a reward for hitting my milestones as a CEO. Good work , Explained simply so that it can be understood well. This chart breaks down seed funded CEO salary by industry: This continues a corporate trend that began in 2019. Build relationships, manage a fundraise and build your business. The later the stage a company is, the higher their salary is. Please quote the information above when referring to 2019 data. So it does pay to be good at fundraising! As companies mature, its typical that a compensation committee is formed by non-management board members. The idealistic view says that startup founders must take risks and should not be rewarded unless their company starts making money. When someone works for less salary than they deserve (meaning: what they could make elsewhere), I think of that as a cash investment theyre making in your company,. Case Study. How does CEO pay vary by the amount of venture capital raised? Read our tips now. You can also fix an hourly wage rate if you want to. Salaries ranged from the 25th percentile of $43,000 to the 75th percentile of $156,000, with the 90th percentile at $274,500. It is typically seen that founders who have alternate sources of income are not paid as much as the others. Additionally, you can read a opinion piece by Scott Orn, Kruzes COO, about what salaries early-stage founders should take after theyve raised funding. CEO Salary by Total Funding Raised - 2022. If it is set at a high level, you end up burning a whole lot more money. Founder/Ceo salary trend has been up and to the right decisions for your companys growth gains is what salary... 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